Loading... Please wait...

VBE-66 Blog

The Fool Acts the Fool

Posted by

I have been an avid reader of the Motley Fool since 2005.  I have even subscribed to some of their paid newsletters in the past.  However, I was a little surprised the other day when I came across their January 17, 2015 article, "Bad News for Electronic Cigarette Users: E-Cigs May Be More Dangerous Than Initially Thought".
The author, Sean Williams, takes a one sided approach to the electronic cigarette debate and I just can't help but believe he has the ulterior motive of helping "The Motley Fool" continue to sell their newsletters and pump up their own Healthcare related stock picks.  I don't fault him, because it is capitalism fueled by advertisement. I mean, in a sense that's what we here at the Fog Blog try to do for the Vaping community.  We attempt to raise awareness of the successes we have had against smoking cigarettes and if we can bring in a customer to us or to a local shop- then we have done our part.  The difference between our articles and this author's is that we will provide you with all the information we can and let you choose what is best for you.  (Case in point you can find his entire article below)

Because this Fool-ish article is investment themed, I will speak to the investment aspect of his argument.  Those that are familiar with "The Motley Fool" and their co-founder David Gardner know that he preaches innovation and companies that are "rule breakers" willing to upend traditional markets by introducing a product that ultimately kills off the competition.  Think what DVD did to VHS, and BlueRay did to DVD, and that is one of David Gardner's Rule Breakers.  That said, if there has ever been a product that continues to explode in popularity and kill a market...the cigarette market, IT IS VAPING.  In September of 2013 Forbes Magazine estimated that by 2015 the market for eCigs would hold a $3 Billion share; that market share is now closer to $3.5 Billion at the beginning of 2015. 

Is it easy to make money in this sector?  Not at all- it requires investment capital, time, dedication, product knowledge, innovation, and everything else that it requires to run a business or invest your money wisely. 

Is the potential for investment growth here?  Absolutely.  First, in my opinion we are still at the beginning stages of vaping and will continue to see growth and consolidation in our sector, because there are millions of people worldwide that are addicted to cigarettes and want a less harmful alternative that actually works.  Secondly, the Big 3 cigarette producers have seen the writing on the wall and have introduced their own eCig products.  Finally, the sector has seen growth of 350% since that earlier mentioned Forbes article was published, when vaping was only $1 Billion industry in September 2013. 

As an investor in this sector it is up to you decide how you want to invest; be it owning a vape shop, finding a company to invest in, or investing in yourself through using the product and reducing harm. 

I completely disagree with Sean Williams' assertion and believe this is a great time to invest in vaping...monetarily or personally.

You can see the entire "Fool" article here and you can find tons of information from other studies here on our Blog.


If you enjoy talking vape, testing, and writing/recording product reviews give us a shout if you are interested in becoming a contributor.

(About the author: Chris Bussell is a vape enthusiast, owner/partner in several vape shops, eLiquid Manufacturer, and daily blower of clouds. He is an Active Army National Guard Warrant Officer, holds a Master’s of Strategic Intelligence, and gets to plan satellite networks for a living.)

Send all your love, hate, or troll traffic below in the disqus portion.


View Comments

Resistance...It's Not Futile!

We have a ton of our customers that are veteran rebuilders.  We also have many people who are just starting out or considering the move to open systems. So, this week's Fog Blog is dedicated to resistance and how to find it. Many will already know this information, but if not- hopefully it will help you build [...]

Read More »

Forbes Speaks Common Sense on Vaping

In the January 5, 2015 edition of Forbes Magazine, Steve Forbes writes about common sense and vaping.  In his article "E-Cigs: A Lifesaver That Health Fascists Want To Kill", Forbes posits that public health officials and politicians are presenting a false narrative about e-cigs and teenage smoking rates.  He believes the facts suggest a 50% [...]

Read More »

Rewick your Atlantis with Japanese cotton

Are you looking for a tutorial on wicking your Atlantis coil?  Well you are in luck!  Our team of underpaid, overworked web gurus scoured through hours of video to find the best instructional tutorial for you. Click the link below and happy Vaping!Atlantis Recoil

Read More »

Finding Facts about Vaping

Perusing the “internets” for facts and empirical data regarding advantages of vaping over smoking can be exasperating at times.There are literal metric poop tons of studies and peer reviewed published writings that are used to promote or condemn vaping depending on which side of the money you are on.  Because, at the end of the [...]

Read More »

Vape is the word of the year!

Read More »

Little known facts about ecigs

Despite our growing knowledge that smoking tobacco is bad for us more than 40 million Americans are cigarette smokers. Smoking cigarettes is known to cause damage to every organ in your body, and smoking-related illnesses are responsible for one out of every five deaths in the U.S. [source: CDC]. But nearly 70 percent of smokers [...]

Read More »



Connect with us

Facebook Twitter